Challenge:
In the early 2000s, Rich Marion purchased A Brick Shirt House from his father-in-law, taking over a family legacy with immense potential. However, along with the business came outdated equipment and processes that couldn’t keep up with modern printing demands. Each day was spent battling production delays, slow printing times, and inefficient setups, leaving Rich little time to focus on growing the business.
Rich knew he needed to modernize A Brick Shirt House’s operations to overcome these bottlenecks and take the business to the next level. That’s when he turned to Discovery Lancer for help.
Solution:
Morgan from Discovery Lancer listened to Rich’s frustrations and offered a tailored solution. First, he recommended upgrading to an inkjet film output with RIP software, which would drastically cut down prepress and setup times while providing more accuracy. Additionally, Morgan proposed updating his printing press to one with working micro-registration and rubber topped aluminum pallets to streamline operations further by improving precision and setup efficiency.
“Morgan didn’t just push equipment—he focused on solving my specific problems,” said Rich. “The recommendations were spot on, and I knew right away they would help me get back on track.”
“With Discovery Lancer’s support, I’ve been able to grow A Brick Shirt House into a modern printing operation and thriving business. Their equipment recommendations have streamlined our production, giving me the freedom to focus on growing the business. The trust we’ve built through this partnership is invaluable. I know I can rely on Discovery Lancer for all my printing supply needs, and their solutions have been instrumental in our success.”
Results:
- 30% faster production times: The new press with micro-registration and anti-slip clamps allowed for quicker, more accurate screen registration, reducing time on press by 30%.
- 40% prepress and post print time reduction: With the introduction of inkjet film, colour separations just fit together seamlessly. Pinholes were almost eliminated and stencils washed out perfectly every time. With the clear film, the photo emulsion was properly exposed and reclaimed like a dream.
- 25% more time for business development: The efficiency gains gave Rich the time he needed to focus on growing A Brick Shirt House, leading to a 25% increase in time spent on strategic business initiatives.
Today, A Brick Shirt House runs with modern, efficient equipment. Rich continues to purchase the majority of his printing supplies from Discovery Lancer, citing the trust and partnership that have grown through this collaboration.
“For the first time, I could focus on business development instead of production issues. The bottlenecks were gone, and I felt like I finally had the space to breathe and grow.”
| Improvement | Benefit | Quantified Outcome |
|---|---|---|
| Inkjet Film Output with RIP Software | Faster and more accurate printing processes | 30% time reduction in total production time |
| Micro-Registration Rubber-Top Aluminum Pallets | Eliminated bottlenecks and improved precision | Setup time reduced by 40% |
| Streamlined Production Workflow | More time to focus on business development | 25% increase in time spent on business growth |
| Higher Product Quality | Consistent and reliable printing supplies from Discovery Lancer | Improved customer satisfaction rate by 20% |
