Your source for wholesale Direct To Film (DTF) printers and supplies, screen printing, and heat applied materials since 1973.

Case Study: AshCo Design

img-discovery-lancer-case-study-chris-moulds-1

Challenge:

After an injury ended his career as a mechanic, Chris Moulds sought out a new path. With a certificate in graphic design, he began purchasing screen printing equipment online to kickstart his new business. However, Chris quickly found himself facing multiple frustrations—his equipment wasn’t of high quality, and the suppliers lacked the knowledge to help him overcome even the most basic production challenges.

“I was excited to get started, but it quickly became clear that the equipment I had wasn’t going to cut it,” Chris recalled. “The sellers didn’t have the expertise I needed to troubleshoot my problems.”

Driven by his focus, determination, and ability to learn quickly, Chris set out to find a partner who could provide the right support. That’s when he discovered Discovery Lancer and decided to contact Morgan and the team.

Decision to Work with Discovery Lancer:

Chris’s decision to work with Discovery Lancer wasn’t just about finding better equipment; it was about connecting with a partner who could help him overcome the technical hurdles and support his ambition. From the start, Discovery Lancer provided the expertise and guidance Chris needed to complement his own determination and quick learning abilities.

Chris understood that while Discovery Lancer could provide knowledge and the right tools, it was his perseverance and focus that would ultimately drive his success. He was committed to mastering the craft, and Discovery Lancer was there to support him every step of the way.

“When I first spoke with Morgan, it was clear that he understood the screen printing process inside and out. He didn’t just offer me a product catalog—he asked about my goals and challenges. It wasn’t a typical sales call; it was the beginning of a real partnership.”

— Chris Moulds
AshCo Design

Solution:

Discovery Lancer saw Chris’s determination to excel in the industry. To elevate Chris’s screen-printing setup, they recommended upgrading to high-quality, professional-grade equipment. They also switched him over to premium brands such as Excalibur ink, Chromaline emulsion, Enviro Series and Screen Systems cleaning supplies, Posi-Jet film, and Tex Tac and Super Web adhesives, enhancing every aspect of his workflow. Discovery Lancer’s team then provided expert guidance on film output, stencil development, press setup, and advanced printing techniques. Chris engaged with Discovery Lancer frequently, always eager to learn and improve.

“The support I received was invaluable, but my success came from my commitment to understanding the entire process,” Chris said. “The team at Discovery Lancer helped a lot, but I pushed myself to master every detail.”

Chris is renowned for his skills in both creative and foundational printing techniques, consistently pushing the boundaries of innovation while mastering the essentials. For his everyday work, he relies on high-quality, versatile products like Discovery Lancer’s 590 Sabre White ink, a trusted, general-purpose white ink that delivers strong opacity and consistent results on routine jobs. Additionally, the 500/550 series colours provide the durability and reliability needed for the standard projects that keep his business thriving.

Beyond the basics, Chris uses Discovery Lancer’s specialized products to achieve cutting-edge results, including high-density and colour-shifting effects that showcase his creativity. “From staple inks to innovative specialty materials, Discovery Lancer has provided the reliability and quality my work demands,” Chris shared.

“I made a lot of mistakes early on, buying equipment online from sellers who didn’t know what they were doing. Discovery Lancer changed everything for me. Their knowledge and support have helped me become the printer I am today. Morgan is a big part of that, and I know I can rely on him for the best products and advice.”

— Chris Moulds
AshCo Design

Results:

The results of Chris’s hard work and determination were evident. His printing quality soared, and his reputation in the industry grew. His focus and creativity earned him case studies by Vastex and Chromaline, featured in an article for Impressions Magazine, interviewed on the screen printing podcast “Squeegee & Ink”, and had a Q&A with Allan and Marshall. These accolades were a testament to Chris’s relentless pursuit of excellence. Today, Chris continues to purchase all his screen printing supplies from Discovery Lancer, trusting their high-quality products and the care they put into every interaction.

Improvement Benefit Quantified Outcome
Chris’s Determination and Quick Learning Mastery of screen printing, including specialty effects Case studies by Vastex and Chromaline, featured in an article for Impressions Magazine
High-Quality Equipment from Discovery Lancer Improved consistency and quality of prints Increased demand for specialty screen printing
Support from Discovery Lancer Confidence in handling every step of production Built a reputation as a leading specialty printer

“I made a lot of mistakes early on, buying equipment online from sellers who didn’t know what they were doing. Discovery Lancer changed everything for me. Their knowledge and support have helped me become the printer I am today. Morgan is a big part of that, and I know I can rely on him for the best products and advice.”

— Chris Moulds
AshCo Design

"*" indicates required fields

This field is for validation purposes and should be left unchanged.