Club Fred Grafx, founded and owned by Dan Murphy in Fredericton, is a well-established screen-printing business equipped with automatic, manual presses and vinyl-cutting equipment. With a solid reputation in the industry, Dan met Morgan from Discovery Lancer in 2007 and developed a positive working relationship. While Discovery Lancer provided excellent products and service, the higher shipping costs from Winnipeg prevented Club Fred Grafx from making Discovery Lancer their primary supplier.
“It was difficult to justify switching from suppliers based in Ontario with lower freight costs.”
The breakthrough came when Discovery Lancer introduced their Free Shipping Program on orders over $300 placed through their online store. This program removed the freight cost barrier, and online ordering made it easier for Club Fred Grafx to shift their screen print supply business to Discovery Lancer.
The latest equipment investment that Dan has made to Club Fred Grapx is the addition of a 60cm DTF printing machine. He imported the unit from a manufacturer in China before any suppliers in Canada were offering them. The machine came with a full pallet of supplies (ink, PET film, adhesive powder, etc.). Once the initial supplies dwindled, Dan decided that re-ordering from China was not feasible due to the lead time, import costs, and hassle. He reached out to Morgan to see what was available at Discovery Lancer.
The transition was smooth, with the shipping costs addressed and the quality of DTF products exceeding expectations. Club Fred Grafx now enjoys fast delivery, improved operational efficiency, and the benefit of dealing with a trusted supplier across both screen printing and DTF product lines.
“The DTF products from Discovery Lancer are right in line with the high-quality screen-printing supplies we’ve trusted for years—if not even better,” Dan shared. “The switch was seamless, and it’s made a huge difference in our operations.”
Outcomes from Working with Discovery Lancer:
Discovery Lancer’s Free Shipping Program eliminated a major obstacle, making it financially viable for Club Fred Grafx to consolidate their orders with one supplier.
The shift from unreliable China-sourced DTF products to Discovery Lancer’s high-quality DTF supplies was straightforward, with product reliability improving significantly.
The longstanding relationship built on Discovery Lancer’s screen printing supplies extended effortlessly into Direct To Film (DTF), establishing them as Club Fred Grafx’s primary supplier.
“We’ve always relied on Discovery Lancer for our screen-printing needs, and now, with DTF, it’s even better knowing we can get everything we need from one reliable source.”
