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How Direct To Film (DTF) Printing Brings New Life to Crests, Name Bars, Pennants, and More

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At one time, the use of crests and name bars was a standard industry-wide garment decorating technique. Screen printers and embroiderers would cut Pro Twill to size, sew the edges, and add adhesive to the back. They would then apply heat transfer vinyl before screen printing or embroidering them with simple designs and text. These crests and name bars could then be sewn or heat-pressed onto garments. It was and still is an excellent option for club sports teams that want to use jerseys for multiple seasons. It allows for name bars to easily be removed and added when players or sponsors change. Construction companies often want crests to add name tags, titles, or company logos to coveralls, safety vests and uniforms.

The popularity of these materials has diminished in recent years due to decorating constraints. The size and stability of printing on such small pieces made anything complex seemingly impossible. Decorators were limited to simple one or two-color designs which didn’t meet customer demands.

With the emergence of Direct To Film (DTF) printing technology, these constraints have disappeared. Full-color complex designs can now be printed with a Direct To Film (DTF) printer and heat-applied to Pro Twill crests and name bars with ease. Direct To Film (DTF) transfers all have an opaque white background, which allows them to be applied to any substrate color (including Pro Twill), making the combinations limitless.

Pennants were once seen as the perfect giveaway item at sports tournaments and windups. However, the low cost of the non-woven material they are made from makes them extremely difficult to decorate. They can be screen printed, but the need for heat to dry the inks will shrink and distort the size and shape of the pennant. Printing anything more than one color is all but impossible. Once again, Direct To Film (DTF) has changed the narrative. Full-color, resolution-dependent images can now be printed and heat-applied to pennants without issue. This meets and exceeds the expectations of today’s buyers, providing an affordable souvenir for any event team-based function.

Direct To Film (DTF) printing was developed as an alternative to screen and direct to garment printing of t-shirts. However, with a bit of creativity, the technology can be applied to a number of other substrates. Looking to the past and re-inventing something that was once popular can be a lucrative way to increase revenue.

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